![]() “With this multi-faceted approach, music by artists that attracts and engages fans will receive weighting that better recognizes its value, and the fraud and gaming, which serves only to deprive artists their due compensation, will be aggressively addressed,” added Michael Nash, UMG’s evp and chief digital officer. “There is no other industry where all content is valued the same.” “We are now embracing a necessary change, to better reflect the value of each piece of content and eliminate all wrong incentives,” Folgueira said in a statement. That means that payouts to raindrop recordings and the like, which Deezer said count for roughly 2% of all streams, don’t come at the expense of payouts to singer-songwriters. In addition, Deezer plans to replace “non-artist noise content” - the sounds of whales or washing machines, for example - with its own functional music, while also excluding this audio from the royalty pool. 97% of all uploaders generated just 2% of total streams. While the metrics for measuring engagement weren’t defined, Deezer’s data indicates that a huge swath of the audio on the platform is barely ever played. Similarly, songs that are actively driving listener engagement will get the “double boost” as well. “The sound of rain or a washing machine is not as valuable as a song from your favorite artist streamed in HiFi,” Folgueira declared.Īs part of the new model, plays racked up by “professional artists” - which Deezer defines as acts with more than 1,000 streams per month spread across 500 unique listeners - enjoy a “double boost.” (The announcement did not define what that “double boost” entails, though it noted that only around 2% of uploaders that have more than 1,000 monthly unique listeners.) Deezer’s analysis found that “artists listened to by new subscribers in their first month may drive as much as 25% to 30% of a user’s streams over the first two years ” the service aims to elevate these acts that appear to play a role in attracting and retaining subscribers.Ĭan Deezer Pioneer a New Streaming Royalty Model With ‘More Flexibility’? ![]() The new model aims to reward artists and songs that are driving listener engagement while also de-prioritizing white noise and other “functional” audio. In an announcement on Wednesday (September 6), Deezer said it would roll out this “artist-centric” system in the French market starting in the fourth quarter of 2023. Deezer plans to implement a new streaming model with Universal Music Group later this year - a step that Deezer CEO Jeronimo Folgueira called “the most ambitious change to the economic model since the creation of music streaming and a change that will support the creation of high-quality content in the years to come.”
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |